ETT started with a vision to change the way technology serves businesses. From the beginning, we focused on creating AI automation and IT services that go beyond the norm, grounded in real-world results.
Our aim wasn’t to follow the crowd, but to address genuine business challenges with solutions that are practical and scalable. As we built our presence across the UK, Europe, and North America, it became clear that technology alone wasn’t the answer. For businesses to truly thrive, the way they connect with their customers needed to evolve too.
From day one, our goal wasn’t to follow trends but to solve real business problems with practical, scalable solutions. We saw an opportunity to bridge the growing gap between traditional managed services and the emerging demand for intelligent automation where data, AI, and security converge to unlock operational efficiency.
As we built our foundation across the UK, Europe, and North America, we realised that technology alone wasn’t enough. The way businesses engage their customers needed just as much transformation.
I wanted a team that could offer fresh perspectives and real-world industry insight, rather than just recycled ideas from other firms. Our first technical hire, for instance, had over 20 years of experience in automation and product ownership, someone who had truly lived the challenges.
Similarly, our first sales hire came from the automotive industry, not IT, bringing a completely different viewpoint and valuable inside knowledge of a sector outside of tech.
This approach has given us multiple lenses through which to view problems, enabling us to find innovative solutions grounded in real-world experience. Because of the connections our team members have built in their previous industries, they are able to offer something genuinely new when they go back to clients, addressing issues with fresh ideas and insights.
Today, we are proud to work with a diverse range of companies, applying our industry-specific expertise to solve the unique challenges they face.
To make a real impact, we hire directly from the industries we want to work with. This gives us practical, hands-on knowledge and a fresh perspective on the challenges businesses face, enabling us to offer innovative, grounded solutions based on real, not perceived experience.
Our team isn’t just made up of salespeople, we’ve worked directly in the industries we’re here to support. With hands-on experience in the sectors we specialise in, we have an in-depth understanding of the challenges businesses face. This unique perspective enables us to craft practical, industry-specific solutions that drive real change and impact.
We believe in being clear and straightforward. Whether we're celebrating a success or tackling a challenge, we’re always open and honest in our approach. We focus on what matters most, cutting through the jargon to ensure you understand exactly where we stand. This transparency helps us build strong, genuine partnerships with our clients.
"I cannot recommend ETT enough! Their team went above and beyond to understand our unique business needs and delivered a custom software solution that has streamlined our operations and boosted productivity.”
We were blown away by ETT's expertise! Their commitment to delivering a customized software solution tailored to our needs has had a remarkable impact on our operations, leading to increased efficiency and profitability.
I couldn't be happier with ETT's services! Their team's dedication to creating a personalized software solution has made a significant difference in our day-to-day operations, driving efficiency and growth
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