Motor Trade Radio - Special Apprearance

Motor Trade Radio Supplier Specials showcases ETT, the UK-based digital start-up delivering automated customer interaction solutions. We’re joined by CEO George McKenna and Account Manager Adam Constantinides to hear how ETT is using AI to transform incoming telephone customer interactions for dealers.

Customer Experience Has Changed. So Should You.

From delayed responses to inconsistent service, traditional approaches no longer meet rising customer expectations. ETT brings over 20 years of experience in technology-led transformation to help automotive businesses unlock new levels of efficiency and satisfaction.

AI-Driven Customer Interaction Solutions

Enhance every step of the customer journey — from first enquiry to post-sale service — with conversational AI, automated responses, and real-time insights.

Intelligent Chat & Voice Assistants

Handle sales and service enquiries 24/7 with natural, human-like AI conversations that reduce pressure on your team and increase responsiveness.

24/7 Lead Capture & Qualification

Never miss an opportunity — capture and qualify leads automatically, even outside business hours, to accelerate your sales pipeline.

Test Drive & Service Booking Automation

Allow customers to schedule appointments instantly through your website or chatbot, reducing admin time and increasing conversions.

Post-Sale Follow-ups & Review Collection

Automate personalised messages to check satisfaction, request reviews, and encourage return business — all without staff intervention.

Workflow Automation for Dealers & Service Centres

Reduce admin burden and streamline core operations with smart task handling and system integration.

Automated Service Reminders & MOT Follow-ups

Keep customers engaged and reduce no-shows with timely, personalised notifications across SMS, email, or chat.

Paperless Customer Onboarding

Digitise forms and data collection to make onboarding fast, frictionless, and GDPR-compliant.

Finance Eligibility Pre-Checks

Automate affordability assessments and credit score checks to save time and improve conversion from enquiry to application.

Internal Ticket Routing for Enquiries

Direct service and support requests to the right department automatically, improving internal efficiency and customer satisfaction.

Data-Driven Decision Support

Capture and analyse customer trends to make faster, more informed decisions that drive results.

Real-time Dashboarding across the business

Gain instant visibility into service volumes, sales performance, and enquiry trends across your sites.

Finance Renewals & Buying Cycle Trends

Track customer finance terms, renewal patterns, and typical buying cycles to anticipate needs, personalise outreach, and time offers for maximum impact.

Conversion Journey Tracking

Follow the full customer journey from first contact to completed sale, helping you fine-tune every step of the process.

Internal Ticket Routing for Enquiries

Direct service and support requests to the right department automatically, improving internal efficiency and customer satisfaction.

Frequently asked questions

Automotive Solutions by ETT
What does ETT offer the automotive industry?
ETT provides AI-driven automation solutions designed to transform customer engagement and operational efficiency. Our offerings include intelligent chat and voice assistants, workflow automation, lead capture, test drive bookings, and data-driven insights for dealerships and service centres.
How can AI improve customer interactions in automotive sales and service?
AI tools like chatbots and voice assistants ensure 24/7 availability, instant response times, and consistent service quality. They handle tasks such as lead qualification, booking appointments, and collecting feedback — freeing up your staff to focus on closing deals and delivering exceptional in-person experiences.
What types of tasks can be automated in a dealership or service centre?
We automate a wide range of tasks including service reminders, MOT follow-ups, paperless onboarding, finance pre-checks, and internal ticket routing. This improves response time, reduces manual workload, and ensures a seamless customer journey.
Can your solutions integrate with our existing systems?
Yes. ETT’s automation and AI solutions are designed to work alongside existing CRMs, dealership management systems (DMS), and customer communication platforms — minimising disruption and maximising ROI.
What kind of data insights will we gain?
We provide dashboards and tools that give you real-time visibility into lead sources, customer behaviour, conversion paths, and sentiment trends. This helps you make informed decisions about marketing, operations, and service improvements.
Is this suitable for both independent dealerships and national groups?
Absolutely. Our solutions are scalable and can be customised to suit the needs of independent garages, regional dealership groups, and nationwide automotive networks.
Testimonials

Trusted by more than 100 companies around the world

We are more than just a business; we are a community driven by our passion for serving our customers with excellence. Our success is intertwined with the success of each individual and company we proudly call our customers.

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"I cannot recommend ETT enough! Their team went above and beyond to understand our unique business needs and delivered a transformational project that has streamlined our operations and boosted productivity.”

Kaylynn Westervelt
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I'm thrilled with ETT's services! Their team's in-depth understanding of our industry allowed them to create a software solution that not only met but exceeded our demands, resulting in improved efficiency and growth.

Sophia Jackson
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We were blown away by ETT's expertise! Their commitment to delivering a customized software solution tailored to our needs has had a remarkable impact on our operations, leading to increased efficiency and profitability.

William Harris
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ETT has been a true partner! Their thorough understanding of our business challenges and their ability to create a custom software solution has transformed our operations, making us more agile and competitive.

Mia Lee
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ETT's expertise is unmatched! Their commitment to delivering a tailor-made software solution has had a profound impact on our organization, enhancing our capabilities and helping us achieve our goals.

Daniel Rodriguez
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I couldn't be happier with ETT's services! Their team's dedication to creating a personalized software solution has made a significant difference in our day-to-day operations, driving efficiency and growth

Ava Brown
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ETT exceeded our expectations! Their dedicated team took the time to grasp our specific requirements and provided a tailored software solution that has revolutionized how we do business.

Benjamin Martinez
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ETT is a true partner in success! Their in-depth knowledge and commitment to delivering a customized software solution have empowered us to thrive in our industry, and we couldn't be more satisfied.

Olivia Wilson
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Our experience with ETT has been outstanding! Their dedication to understanding our unique needs and providing a bespoke software solution has been instrumental in optimizing our operations.

Michael Davis
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ETT's services are worth every penny! Their deep understanding of our business landscape and their delivery of a tailored software solution have catapulted us to new heights in terms of productivity and profitability.

Sarah Williams
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ETT is the gold standard! Their expertise in developing a customized software solution aligned with our business goals has been a game-changer, improving our overall performance and bottom line.

James Anderson
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ETT's team is a true partner in success! Their ability to provide a custom software solution that caters to our specific needs has been crucial in driving our business forward.

Emily Johnson
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